Workshops, dealers and buyers in the automotive sector are among our long-standing core target groups. Every year we conduct around 10,000 interviews in this segment – in over 15 European countries.
Workshop owners, purchasing managers and mechanics – after countless telephone surveys in the sector our interviewers know this target group inside out. That shows in conversation quality and response rates.
We reach workshops of all sizes: from independent single-garage businesses to branded workshops and multi-site organisations.
These are the study types we regularly conduct – product-specific, brand-specific or cross-market.
Aided and unaided brand awareness measurement among workshops and dealers – for brands in filters, brakes, chassis, steering, exhausts and other aftermarket categories.
Awareness and usage of specific product lines among service technicians and buyers – differentiated by brand, product category and market.
Which suppliers are used? Which channels are used for purchasing? What factors are decisive in supplier selection?
Satisfaction of workshops and dealers with suppliers, products and services – nationally and internationally, in small and large samples.
Annual or semi-annual repeat surveys to measure the development of awareness and satisfaction scores across multiple waves.
Simultaneous surveys in multiple European markets – with central management, uniform methodology and comparable data across all countries.
Our interviewers are familiar with the common product categories in the automotive aftermarket – technical vocabulary and conversation management with technical target groups are no problem.
We conduct automotive surveys with native-speaker interviewers in all major European markets. On request also beyond Europe.
Tell us briefly about your project – we usually respond within 24 hours.