Industries /B2B general

Telephone surveys in B2B – reaching decision-makers and professionals.

Beyond our core sectors Automotive and Agriculture, we conduct B2B telephone surveys across a wide range of industries – nationally and internationally.

Why CATI for B2B surveys?

In the B2B sector, CATI is the preferred survey method – not despite, but because of the direct conversation. Decision-makers and professionals respond more openly by telephone than in written surveys, and open questions can be explored in depth.

Our interviewers are trained to reach the right person within the company, navigate short waiting times and maintain high interview quality even with complex topics.

B2B strengths
Reaching the right person – screening and routing to the right contact within the company.
Probing open answers – following up on unclear or short responses.
Appointment scheduling – callback appointments for hard-to-reach contacts.
Multilingual – native speakers in over 30 countries for international studies.

Sectors we know

These sectors are routine for us – alongside our core areas of Automotive and Agriculture.

Energy & utilities

Decision-makers at energy providers, utilities and industrial companies.

Public sector

Employees and decision-makers in government agencies, public authorities, associations and public institutions.

Retail

Buyers, managing directors and professionals in wholesale and retail.

Telecommunications

IT decision-makers and buyers at companies of all sizes.

Hospitality

Restaurant and hotel operators and managers – including regional studies.

Transport & logistics

Fleet managers, dispatchers and decision-makers in freight and logistics companies.

Financial services

Decision-makers in banks, insurance companies and financial advisory firms.

Industry & manufacturing

Plant managers, buyers and production managers in industrial companies.

Other on request

Surveying a different target group? Contact us – we are happy to assess feasibility.

Typical B2B study content

Brand & image research

Awareness, image and positioning of brands among relevant decision-making groups – differentiated by sector, company size and region.

Customer satisfaction surveys

Systematic measurement of customer satisfaction – with defined target groups, small and large samples, nationally and internationally.

Purchasing behaviour & decision processes

Who decides? Based on what criteria? Which information sources are used? Structured analysis of B2B purchasing processes.

Market potential & needs analysis

Assessment of market volume, investment willingness and concrete product demand among defined target groups.

Multi-country studies

Coordinated surveys in multiple countries – with uniform methodology, comparable data and a single point of contact.

Tracking studies

Regular repeat surveys to measure changes over time – annual comparisons, semi-annual waves or within-year tracking.

Request a project

Tell us briefly about your project – we usually respond within 24 hours.