Farmers and agricultural businesses are a target group with special requirements. Our interviewers know the environment – whether organic or conventional, arable or livestock, in Europe or overseas.
Farmers can be reached well by telephone – if the interviewer knows the sector, has the right timing and communicates in the local language. Our interviewers bring exactly that.
We survey farmers of all sizes and types – from family farms to agricultural companies, from conventional to certified organic operations.
Aided and unaided brand awareness for farm machinery, attachments and precision farming technology.
Purchasing behaviour, brand preferences and dealer relationships for seeds, fertilisers and crop protection products.
Which dealers are used? Which channels for purchasing? Direct buying or via dealer?
Satisfaction of farmers with suppliers, dealers and products – differentiated by farm type, region and market.
Assessment of market potential, investment willingness and planned purchases among agricultural businesses.
Simultaneous surveys in multiple European agricultural markets – with uniform methodology and comparable results.
Our interviewers are familiar with the common product categories in agriculture – this makes conversations easier and reduces dropout rates.
We survey farmers in all major European agricultural markets and on request also in overseas markets.
Tell us briefly about your project – we usually respond within 24 hours.